Target audience identified!

Outdoor ad for Afinity Petcare
Advertising Agency: Leo Burnett, Frankfurt

Came across a rather interesting outdoor ad. Personally, i think it's a very well executed idea. Afinity Petcare placed their poster within the reach of their target audience (dogs). The product is hidden behind the poster with small holes which enable the smells to waft through it. Passing dogs will react to the poster by sniffing the picture of dog food.