Red Cross Argentina

Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Executive Creative Directors: Seto Olivieri, Pablo Capara
Creative Director: Fernando Militerno
Copywriters: Bernardo Wisky, Marina Caminal, Ramiro Gamallo, Fernando Militerno
Art Director: Fernando Militerno
Account Supervisor: Andrea Prats
Advertiser’s Supervisor: Diego Salamone
Agency Producer: Nano Tidone

It sure caught peoples' attention. A house was built in the middle of the lake, looks as if it was flood. The sign read: The North of Argentina needs your help.

It's much better than pictures and videos that we've seen all these while, cuz we're so numb to these graphics. Don't you think so?

Target audience identified!

Outdoor ad for Afinity Petcare
Advertising Agency: Leo Burnett, Frankfurt

Came across a rather interesting outdoor ad. Personally, i think it's a very well executed idea. Afinity Petcare placed their poster within the reach of their target audience (dogs). The product is hidden behind the poster with small holes which enable the smells to waft through it. Passing dogs will react to the poster by sniffing the picture of dog food.

Such Beauty

An ad for Schweppes - Burst
Advertising Agency: George Patterson Y&R , Melbourne, Australia

I've never imagine a bursting water balloon (in slow-motion) would be such an spectacular sight. The way the water balloon burst is just amazing. Come to think of it, there's so much beauty take place everyday and yet we, human never appreciate it. The earth is in the state of global warming, and people are still cutting down trees, dumping tonnes of rubbish, polluting the air, soil and sea each day. People of the earth, please do your part to save the world! Try to turn off the switch when electricity is not in use, use ur papers till the last bit before throwing into the bin. A little bit here and there does makes a lot of difference.