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Red Cross Argentina

Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Executive Creative Directors: Seto Olivieri, Pablo Capara
Creative Director: Fernando Militerno
Copywriters: Bernardo Wisky, Marina Caminal, Ramiro Gamallo, Fernando Militerno
Art Director: Fernando Militerno
Account Supervisor: Andrea Prats
Advertiser’s Supervisor: Diego Salamone
Agency Producer: Nano Tidone


It sure caught peoples' attention. A house was built in the middle of the lake, looks as if it was flood. The sign read: The North of Argentina needs your help.

It's much better than pictures and videos that we've seen all these while, cuz we're so numb to these graphics. Don't you think so?

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